"I am Dr. Sathya Arumugam, Founder of Aram Aagaarangal, a food venture started @ 2023, manufacturing instant health drinks. As I am from Microbiology, Biotechnology & Food Science background, it is easier to formulate, evaluate & manufacture a product. However, it was tough to handle the marketing, at the entry level. Last year I approached Ms. Pavithra regarding Trademark filing, and the journey continues till date. The weekly seminar on various segments arranged by her, expanded my knowledge on business. Recently I have attended Business Expansion webinar by Mr. Arul Murugan, Founder & CEO, Snack Expert, arranged by Ms. Pavithra, Cost to Company. I have attended many of his talks related to pricing & market fit. This particular series opened my eyes very broadly and specially, the Do’s and Don’t’s of a firm based on its current potential. He also suggested which channel like distribution or e-commerce suits better for a firm. His case studies and explanations are wonderful always. I am always a fan for his deep thoughts on product market fit earlier vs. current scenario."

" I am Vijay Raghavan, partner at New Tech Molds. We manufacture all types of dies and molds, including aluminium die casting molds, injection molds, patterns, core boxes, core masks, all types of press tools, and jigs and fixtures. Before Cost To Company’s consulting, I did not know how to achieve my goals, but after their support, I believe I can achieve them by following Mr. Arul Murugan’s step-by-step guidelines. I am confident that I am now on the right path towards my goals. Thank you very much to Mr. Arul Murugan and Ms. Pavithra for their guidance. "

" I attended the Growth Acceleration Framework program for my business, and it was extremely useful. The sessions helped me clearly understand brand repositioning and product redesign from a strategic perspective. I gained valuable insights into pricing innovations the right way and making data-driven marketing decisions. Most importantly, the course enabled me to start building clear standards and structured processes within my business, which has already improved consistency and decision-making. I highly recommend this program to business owners who want practical, real-world guidance to scale their business sustainably. "